Business Philosophy

When born into this world,a child has nothing to call its own.
Our bodies,minds,and spirits grow and are nourished by the love of our parents and families, The guidance and discipline of our teachers,and the encouragement of society. We grow and mature and adopt a vocation suitable to ourselves and the education and training instilled in us.

This vocation must be pursued with the utmost care by gaining the trust of the colleagues,clients,and communities around us. The only way to secure this trust is to act with the greatest sincerity in every action and endeavor we undertake.In this way,our endeavors succeed in and of themselves,and we are happy in our vocation.

“Sincerity not in words but in action”
——this is the KOKUYO creed.

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